DID SOMEBODY SAY... BANKRUPTCY?

All right, that's a little inflammatory, but then so is the practice of quickly cooking burgers, by its very nature. The point is, the epic deflation of McDonald's as bastion of rapacious capitalism, and all-around cultural battering ram, continues apace. The company closes restaurants, lays off workers, lowers prices even more absurdly, yet still gets panned by analysts as well as American consumers, who mostly continue to buy while asleep... but as they wake up, are picking places with more and better choices.

As for French consumers, of course, they simply go ahead and burn the damn place to the ground. Chacun a son gout, I guess.