BUY THIS URINE OR WE'LL SHOOT THIS HORSE

Actually, this time it's not one animal victim, but 20,000 - the sudden drop in demand for horse urine "could devastate the horse industry and may drive some PMU ranchers to desperate measures," according to "equine industry officials." Why? What's PMU? Oh that's Pregnant Mares' Urine, or PreMaRin, which had been foisted on women for years as "hormone replacement therapy." Meanwhile a little outfit called PCRM kept yelling that the practice was not only unethical but scientifically dubious. Now that the National Institute of Health has concurred, halting the Women's Health Initiative study due to a suspected link to breast cancer, the horse exploiters are left holding the bag - which means, of course, that the horses must suffer for the ranchers' short-sighted profit-grubbing.