KICK THE KID-HARASSING HABIT

I've mentioned before that one of the biggest PR mistakes PETA makes is accosting schoolchildren on school sidewalks with pro-vegan propaganda. The organization seems to have no clue about the overtones this brings up for the average parent or news-reader. This time they compound it with an equally clueless slogan - intended to get kids to shun KFC: "Kick the Bucket." Yep. In other words, go vegan and die. Brilliant. This idea should've kicked the bucket before it even got out of the conference room.