CLIPPING BEAKS, STARVING HENS NOT HUMANE?

"The egg industry should stop advertising its products as humane as long as it continues such practices as clipping hens' beaks and depriving birds of food and water, according to a ruling issued Monday by the Better Business Bureau. The ruling comes from the bureau's New York-based National Advertising Review Board, its highest authority on advertising issues. The board recommended that the United Egg Producers either discontinue labeling eggs as "animal care certified," or significantly alter it to stop misleading consumers. 'It is unimaginable that consumers would consider treatment they find 'unacceptable' to be humane treatment,' the ruling stated." Props to Compassion Over Killing, the folks behind this effort.