VEGAN LABELING

I've just been noticing increased labeling on deli salad bar items at Whole Foods, namely, labels that say "VEGAN." I haven't tracked the quantity over time or anything so I don't know if they're actually making more vegan options available. But there does seem to be a sort of coming-out-of-the-closet push in effect. I'm wondering if we may be seeing some of the fruits of John Mackey's conversion to veganism a couple years back. While I haven't heard much news emanating out of his newly formed Animal Compassion Foundation, there was the item last week that Whole Foods is halting the sale of live lobsters out of concern for their humane treatment. Of course the instant comeback is that if they're concerned, they could halt the sale of dead lobsters too, but we may be seeing some of the "baby steps" toward the revolution Mackey implies he's getting underway. It will be interesting to keep watching on this, even as it's frustrating for those of us who want everything to change NOW.