WORLD'S FIRST VEGETARIAN CHOCOLATE BAR?

In a rarity for a blog, I'm not going to post a link to this story, because the "controversy" is so obviously about getting this brand more ink. But I was amused to see this well-known company promise it's about to introduce "the world’s first vegetarian chocolate bar." Number one, the bar will not be vegan, of course, since the company is all about milk chocolate, but number two, in what sense will this be a first? There are already literally dozens of not only vegetarian but vegan chocolate bars on the market. Way to fact-check your slightly-reworded press releases, "journalists."