Of course the 'game' is that the media helps fuel the outrage over this specific incident as though it's some crazy one-in-a-million event, but HSUS knows that's better than the outright, constant silence and denial that would reign otherwise.
Reuters isn't as bad as some of the coverage, but everywhere you see crap like this: "Besides the issue of animal abuse, the Humane Society believes the practice of using downer animals poses a risk to the nation's food supply." The next couple of sentences then explain exactly why the practice of using downer animals poses a risk to the nation's food supply, as a matter of simple fact, not some "belief" of HSUS's.
And though politicians are always promising to Get To The Bottom Of This while the spotlight's on, Dick Durbin at least sounds serious: "U.S. Senator Dick Durbin ... on Wednesday called for an immediate federal investigation into the safety of ground beef used in the school lunch program. "The treatment of animals in the video is appalling, but more than that it raises significant concerns about the safety of the food being served to our nation's children." Yes, it sure does, Dick. It sure does.
While the content of the video itself is obviously tragic, the crop of headlines it's generated is upon making its way to the mainstream media is oddly satisfying...
> Video Reveals Violations of Laws, Abuse of Cows
> Video of workers abusing cows raises food safety questions
> USDA Suspends Meat Company From Supplying Federal Programs
> Meat Plant Shut Down: Video Shows Animals Tortured
> Meat Company Fires 2 Over Cruelty to Livestock
> Sick Cattle Used to Feed School Children
> Bad Meat Delivered to Schools
> Beef pulled from school lunch program
> Waterboarding torture used on cattle
> HSUS video a new headache for packers, USDA
I'll be on the lookout for more...
UPDATE 2/5: There have been a whole slew, but ya gotta love Suspect beef: In your child’s school lunch?