Thursday, January 23


Once again, McDonald's is winning the battle and losing the war. Just as in the McLibel verdict, the fast food giant technically won, but at a great cost to their PR strategy. Here as well, with the tossing of the first obesity suit on the basis that everybody knows fast food is dangerous, McDonalds hasn't exactly come out smelling like a rose: for one thing, New York hospitals that had the restaurant within their walls are suddenly saying "What the hell were we thinking?"

UPDATE: Beginning of the end for fast food?

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