Monday, July 2


In February I mentioned the disparity between the hysterical amount of ink plant-food recalls were getting vs. the standard complete silence afforded meat recalls.

Well, turns out I was right, as now detailed in a marketing article about how to play the recall game. "[C]onsumer awareness levels of various recalls, and impacts on brands, vary significantly, according to results of a Harris Interactive survey of 2,563 adults focusing on six recent product recalls," the article says at the outset, and moving to specifics, adds:Unfortunately, the article essentially offers warmed-over platitudes rather than drawing out why one recall "succeeds" in generating awareness and another "fails" to do so. Among the helpful tips, "put your press release out on a Friday" and "run a company that shares past and future staff with the agency that's regulating you" - arguably the two most effective strategies for minimizing "damage" from a recall - are conspicuously absent.

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